The Project Statement-visual explanation illustration

The Project Statement-Blood Action Guide

1. Background

What is the background for this intervention? Why are you doing it?
The illustration is about the different blood type people may have different action when they facing to the different situations.

2. Target Audiences

Who do you want to reach with your communication? Be specific.

I think the audience will be people interested their blood types. 

3. Objectives

What do you want your target audience to do after they hear, watch, or experience this communication?

Let people have a opinion about their blood using a funny and joy way.

4. Obstacles

What beliefs, cultural practices, pressures, and misinformation stand between your audience and the

desired objectives?

In the USA not everyone knows their blood type. This is the biggest issue.

5. Key Benefit

Select one single benefit that the audience will experience upon reading the objective(s) you have set.

Let more people understand the connection between their personalty and their blood type.
6. Support Statements/ Reasons Why

These are the reasons why the key benefit outweighs the obstacles and the reasons that what you are promoting is beneficial. These reasons often become messages.
I think this is really interesting people. In the Western culture,people usually interested astrology more than their blood type. However, Can Blood Type Determine Your Personality? Yes. I would like to introduce it.

7. Tone

What feeling should your communication have? Should it be authoritative, light, or emotional? Pick a tone.

The tone will be very colorful and warm feeling. 
8.  Media

What channel(s) or form will the communication take?  Television? Radio? Newspaper? Poster? Pointof-purchase? Flyer? All of the above?

The illustration can be sale to a magazine. COVER

9.  Creative Considerations

Is there anything else the creative people should know? Will it be in more than one language? Should they make sure that all nationalities are represented.

English. The target audience is Western people.